{"id":2676,"date":"2020-03-10T15:01:22","date_gmt":"2020-03-10T14:01:22","guid":{"rendered":"https:\/\/www.basyskom.de\/?p=2676"},"modified":"2020-05-09T22:12:12","modified_gmt":"2020-05-09T20:12:12","slug":"customer-oriented-ideas-for-smart-products","status":"publish","type":"post","link":"https:\/\/www.basyskom.de\/en\/customer-oriented-ideas-for-smart-products\/","title":{"rendered":"Customer-oriented ideas for smart products"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2676\" class=\"elementor elementor-2676\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcca47b elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"fcca47b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec9b7f7\" data-id=\"ec9b7f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-398c5fa elementor-widget elementor-widget-text-editor\" data-id=\"398c5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to develop successful smart products, it is important to systematically analyze the benefits and thus the value of the planned product for the customer.<\/p><p>For this purpose the Swiss business theorist\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Alexander_Osterwalder\" target=\"_blank\" rel=\"noopener\">Alexander Osterwalder<\/a>\u00a0has developed an interesting method, which has become popular under the name <strong>Value Proposition Canvas<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e29f2b1\" data-id=\"e29f2b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef636bc premium-video__glow-none elementor-widget elementor-widget-premium-addon-video-box\" data-id=\"ef636bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_video_box_video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"premium-addon-video-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"premium-video-box-container-ef636bc\" class=\"premium-video-box-container\" data-overlay=\"false\" data-type=\"youtube\" data-thumbnail=\"1\" data-hover=\"none\">\n\t\t\t\t<div  >\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"premium-video-box-inner-wrap\" data-video-animation=\" animated-\" data-delay-animation=\"\">\n\t\t\t\t\t\t<div data-src=\"https:\/\/www.youtube.com\/embed\/pwRL4GiA8Ek?feature=oembed&amp;rel=0&amp;mute=0&amp;loop=0&amp;controls=1&amp;playsinline=0&amp;cc_load_policy=0\" class=\"premium-video-box-video-container\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div style=\"background-image:url(&#039;https:\/\/i.ytimg.com\/vi\/pwRL4GiA8Ek\/maxresdefault.jpg&#039;)\" class=\"premium-video-box-image-container none\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-video-box-play-icon-container\">\n\t\t\t\t\t\t\t\t<svg class=\"premium-video-box-play-icon e-font-icon-svg e-fas-play\" aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab91e3e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"ab91e3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-daab744\" data-id=\"daab744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2e6da9 elementor-widget elementor-widget-text-editor\" data-id=\"c2e6da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With this tool, product ideas can be analyzed, questioned and improved in a creative way &#8211; in order to fundamentally ensure that the customer really wants such a product.<\/p><h2>The Value Proposition Canvas<\/h2><p class=\"translation-block\"><span style=\"font-family: unset; font-size: unset;\">If you don\u2019t know the Value Proposition Canvas (VPC) yet, it\u2019s best to let Osterwalder himself explain it in an entertaining way \u2013 either <a href=\"https:\/\/www.amazon.de\/Value-Proposition-Design-Customers-Strategyzer\/dp\/1118968050\" target=\"_blank\" rel=\"noopener\">in his book<\/a> or in the video (the impatient among you can jump to<\/span><span style=\"font-family: unset; font-size: unset;\">&nbsp;<\/span><a href=\"https:\/\/youtu.be\/pwRL4GiA8Ek?t=616\" target=\"_blank\" rel=\"noopener\">10:16<\/a> <span style=\"font-family: unset; font-size: unset;\">).<\/span><\/p><p class=\"translation-block\"><b>In short<\/b>, the VPC uses a scheme (\u201ccanvas\u201d) to compare two perspectives (see graphic below):<\/p><ul><li><p>the customer profile and<\/p><\/li><li><p>the value promise of the manufacturer (&#8220;value map&#8221;).<\/p><\/li><\/ul><p class=\"translation-block\">The analysis begins <em>customer-oriented<\/em> with the user\u2019s field of activity. You take a look at the tasks your target group has to cope with \u2013 and the hurdles (\u201cPains\u201d) and amenities (\u201cGains\u201d). The trick is to completely hide the advantages of your product. Only once it is clear what the customer really wants, does the process continue. Then the customer perspective is contrasted with the value proposition of the manufacturer. The product features are listed and the functionalities with which the customer\u2019s difficulties can be removed (\u201cPain Relievers\u201d) or which provide a sense of achievement (\u201cGain Creators\u201d). Both sides can then be balanced by new ideas (\u201cFit\u201d).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e1b52a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"9e1b52a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1122cb3\" data-id=\"1122cb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc5f60 elementor-widget elementor-widget-image\" data-id=\"6fc5f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"778\" src=\"https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_proposition_canvas.jpg\" class=\"attachment-full size-full wp-image-2410\" alt=\"basysKom, HMI Dienstleistung, Qt, Cloud, Azure\" srcset=\"https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_proposition_canvas.jpg 1200w, https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_proposition_canvas-300x195.jpg 300w, https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_proposition_canvas-1024x664.jpg 1024w, https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_proposition_canvas-768x498.jpg 768w, https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_proposition_canvas-560x363.jpg 560w\" sizes=\"(max-width: 1200px) 100vw, 1200px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08982ea\" data-id=\"08982ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c303bd elementor-widget elementor-widget-text-editor\" data-id=\"5c303bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container translation-block\">From the perspective of <span style=\"font-weight: 600;\">basysKom<\/span> and the <span style=\"font-weight: 600;\">UX Group<\/span>, this systematic approach is interesting because it enables us to better understand what the customer wants and to better assess the importance of product properties for technical implementation.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4efe302 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"4efe302\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-338fdc5\" data-id=\"338fdc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f198bf4 elementor-widget elementor-widget-heading\" data-id=\"f198bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Value Proposition Canvas for smart products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f2cd9 elementor-widget elementor-widget-text-editor\" data-id=\"30f2cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container translation-block\"><span style=\"font-family: unset; font-size: unset;\">For smart products (more precisely the <\/span><a style=\"font-family: unset; font-size: unset; background-color: #ffffffff;\" href=\"https:\/\/www.youtube.com\/watch?v=IioQ_jQjM3Q\" target=\"_blank\" rel=\"noopener\">Smart Connected Products<\/a><span style=\"font-family: unset; font-size: unset;\">) the VPC is also suitable. However, there are also important aspects to be considered: smart products often come with innovative <\/span><em style=\"font-family: unset; font-size: unset;\">smart services<\/em><span style=\"font-family: unset; font-size: unset;\">, whereby the latter often lead to a significant increase in value. The use of smart products results in <\/span><strong style=\"font-family: unset; font-size: unset;\">usage data<\/strong><span style=\"font-family: unset; font-size: unset;\"> (e.g. via sensors), <\/span><strong style=\"font-family: unset; font-size: unset;\">contextual data<\/strong><span style=\"font-family: unset; font-size: unset;\"> and <\/span><strong style=\"font-family: unset; font-size: unset;\">status data<\/strong><span style=\"font-family: unset; font-size: unset;\"> (of the device) that represent a value for the manufacturer. Via the <\/span><strong style=\"font-family: unset; font-size: unset;\">data analysis in the cloud<\/strong><span style=\"font-family: unset; font-size: unset;\">, he can in turn offer the consumer optimizations and automations based on the data as a \u201cquid pro quo\u201d, which represent functional added value. In science, this joint value creation is also known as <\/span><strong style=\"font-family: unset; font-size: unset;\">Value Co-Creation <\/strong><span style=\"font-family: unset; font-size: unset;\">and is often seen as the basis for the success of smart products. An important prerequisite for the <\/span><em style=\"font-family: unset; font-size: unset;\">Value Co-Creation<\/em><span style=\"font-family: unset; font-size: unset;\"> are of course not only the trust of the customer, but above all <\/span><em style=\"font-family: unset; font-size: unset;\">data security<\/em><span style=\"font-family: unset; font-size: unset;\"> and data protection.<\/span>\n\nIn addition, smart products also create hurdles if the <em> user interface of the HMI<\/em> does not meet the user\u2019s expectations, or if the <em> platforms used<\/em> (web, smartphone app, etc.) are not suitable for the user.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-925f310 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"925f310\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15bb56c\" data-id=\"15bb56c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e01cd9 elementor-widget elementor-widget-text-editor\" data-id=\"8e01cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container translation-block\"><span style=\"font-family: unset; font-size: unset;\">So for smart products, the classic <\/span><em style=\"font-family: unset; font-size: unset;\">Value Proposition Canvas<\/em><span style=\"font-family: unset; font-size: unset;\"> <\/span><span style=\"font-family: unset; font-size: unset;\">in the last step with a &gt;\/span&gt;<span style=\"font-family: unset; font-size: unset;\"> <\/span><em style=\"font-family: unset; font-size: unset;\">Value Transport<\/em><span style=\"font-family: unset; font-size: unset;\">intermediary layer. In this layer one would extend the potential an<\/span><span style=\"font-family: unset; font-size: unset;\"> <\/span><em style=\"font-family: unset; font-size: unset;\">Value Co-Creation<\/em><span style=\"font-family: unset; font-size: unset;\"> <\/span><span style=\"font-family: unset; font-size: unset;\">analysis. Finally, one would also check whether the user interface and platforms used are suitable to enable the customer to enjoy the promised benefits.<\/span><\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d4f4cf\" data-id=\"5d4f4cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-291796b elementor-widget elementor-widget-image\" data-id=\"291796b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"339\" src=\"https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_transfer_canvas-1-1024x434.jpg\" class=\"attachment-large size-large wp-image-2413\" alt=\"basysKom, HMI Dienstleistung, Qt, Cloud, Azure\" srcset=\"https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_transfer_canvas-1-1024x434.jpg 1024w, https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_transfer_canvas-1-300x127.jpg 300w, https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_transfer_canvas-1-768x326.jpg 768w, https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_transfer_canvas-1-1536x651.jpg 1536w, https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_transfer_canvas-1-560x238.jpg 560w, https:\/\/www.basyskom.de\/wp-content\/uploads\/2020\/02\/value_transfer_canvas-1.jpg 1792w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26cdf0b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"26cdf0b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87f6f78\" data-id=\"87f6f78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f850e6 elementor-widget elementor-widget-text-editor\" data-id=\"8f850e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container translation-block\">By the way, Osterwalder has meanwhile announced his latest book: <a href=\"https:\/\/www.amazon.com\/Invincible-Company-Alexander-Osterwalder\/dp\/1119523966\" target=\"_blank\" rel=\"noopener\">The Invincible Company<\/a> gives you an overview of particularly successful business model strategies using the example of supposedly \u201cinvincible\u201d companies.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c28a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"69c28a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fca4a1\" data-id=\"7fca4a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>For the development of a successful smart product it is important to systematically analyse the benefit and thus also the value of the planned product for the customer.<\/p>","protected":false},"author":10,"featured_media":2428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[121],"class_list":["post-2676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digitale-transformation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/posts\/2676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/comments?post=2676"}],"version-history":[{"count":10,"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/posts\/2676\/revisions"}],"predecessor-version":[{"id":3103,"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/posts\/2676\/revisions\/3103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/media\/2428"}],"wp:attachment":[{"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/media?parent=2676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/categories?post=2676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.basyskom.de\/en\/wp-json\/wp\/v2\/tags?post=2676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}